Kicking off an anticipated peak season this September, the Coral Oriental Dubai has reported a surge in revenues with average room rates picking up over the previous few months.
According to General Manager Tony Homsi, while visitor numbers from the GCC have levelled off after a boom through the summer, other markets are leading the increase in both numbers and income.
"We have started the season with great occupancy and a noticeable shift upwards in terms of room rates," he said. "There has been a rise in visitors from the CIS market, complementing the traditionally strong European segment and all the signs for the coming months are quite positive.
"Last year, according to the Department of Tourism & Commerce Marketing, the total visitor figure for Dubai from CIS countries as well as Russia was more than half a million and we expect this to rise substantially as airline routes continue to expand." According to the Hot Stats Industry Report from TRI Hospitality, Dubai continues to be the star performer in the Middle East, registering a 10 per cent rise in visitor numbers in 2011 and a 23 per cent increase in guest nights, with average occupancy reaching nearly 82 per cent - figures that are expected to be repeated during 2012.
"Compared with many cities around the world which are struggling in the light of continued uncertainty in the financial markets, Dubai is a shining star as far as the hospitality sector is concerned," added Homsi.
"More rooms, more restaurants and more residences have served to expand the market rather than squeeze margins at existing properties, and underline the resilience of Dubai and its multi-sector appeal as an exhibition and meeting venue, a trade hub and a tourist magnet." Located in Deira just 10 minutes' from Dubai International Airport, the Coral Oriental hotel features 95 rooms and suites, Mediterranean restaurant and cafe, business centre and boutique conference room, valet parking and Wi-Fi, plus a free shuttle to nearby beach facilities.
For more information visit http://www.coral-orientaldubai.com
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