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Coral Oriental Dubai Anticipates Record Summer Surge of Visitors from GCC Countries before Ramadan

“The focus on the regional tourism and travel sector at the recently concluded ATM should reflect in a surge in the already high number of visitors from GCC countries to Dubai towards the end of May as families embark on their summer vacation before the holy month of Ramadan,” feels Tony Homsi, General Manager of the Coral Oriental Dubai hotel.

“Things have been a bit quiet in the first half of the month. But that’s to be expected because it is a seasonal demand and supply feature of the Dubai market, a kind of transition period from the peak season to the summer rush. So we expect some drop in ARR although occupancy should remain more or less stable – but that’s a challenge we factor into our planning,” he observes.

“The year began on a bullish note and it was full house for us in the first quarter as we entertainedrecord guest arrivals with things looking up in Dubai on the economic and tourism fronts.March was especially hectic as our Iranian guests came in to celebrate their New Year Nauroz,” Homsi continues.

According to him Iran is emerging among the hotel’s strong source markets in the region, the other major contributor being Saudi Arabia, while business growth has also been especially encouraging in new markets like India and China.

“Actually, after recession, the turnaround began last year and things have been picking up momentum since. The year gone by proved to be a record year for Dubai’s hospitality sector and this year promises to be even one better,” says Homsi who sees all the relevant indicators in the DTCM figures of the Q1 2012performance of hotels in the emirate.

The DTCM estimates that Dubai’s hotels played host to nearly 2.6 million guests in the first quarter, an increase of 9% over the corresponding period last year. Guest nights swelled 22% to 10.35 million while revenues rose 24% to over AED5.38 billion.

STR Global’s Q1 data is equally encouraging, with ADR rising 8.7% to AED964.86 for the quarter, compared with the same period last year, and occupancy reaching an impressive 86.6%, up 8.2%, boosting RevPAR 17.6% year-on-year.

“We are also targeting higher RevPAR this year – that’s a major focus. And with both business and leisure travellers finding the Coral Oriental a perfect fit in their travel agenda because of its convenient location within easy reach of commercial and leisure attractions in downtown Dubai, we expect continuing strong occupancy. So achieving the target should be easy going,” Homsi adds.

Located in Deira just 10 minutes away from Dubai International Airport, the Coral Oriental offers 95 spacious and stylish rooms and deluxe suites, all-day dining Mediterranean restaurant and signature café shop, business centre and boutique conference room, valet parking and wi-fi. For travellers wishing to spend a lazy day on the beach there’s a free shuttle to the nearby beach facilities.

For more information about the hotel visit www.coral-orientaldubai.com

For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971506975146
h.bakht@mpj-pr.com
www.mpj-pr.com