Living up to its reputation for showcasing benchmark hotels and products, this year’s Arabian Travel Market (ATM) was packed with surprises. Optimism reignedas the industry reported growth in demand and continued increase in RevPAR across the Gulf Cooperation Council (GCC) highlighting stability and attractiveness of the region.
HMH staged its strong portfolio of 33 operational hotels and 16 upcoming properties across the Middle East and Africa during the four-day event. The group also launched its regional and global sales and marketing campaigns that are geared atmaximizing revenue and profitability of the hotels while widening the brand appeal.A front-runner in the regional hospitality industry, HMH offers four unique brands namely Coral Hotels & Resorts, Corp Executive Hotels, EWA Hotel Apartments and ECOS Hotels catering to different segments of travellers from luxury to budget.
Michel Noblet, President & CEO, HMH, said, “This year’s ATM was notable for us as we seek to have a wider reach locally and globally. It has been a remarkable rebound for Dubai that is witnessing a return of business and leisure travellers. Improved hotel performance encourages us to look at new opportunities.”
“However”, he stress,“As the market fills up with new brands and more choices, quality service and standards are more than ever critical to a brand’s success and that’s the strength of our hotels. We ensure value for money and quality product and service irrespective of the segment we cater to. It is still a buyer’s market with the fight on for the best rate and amenities packages.The typical customer staying at any hotel today is looking for a great value and an enhanced-stay experience and that is guaranteed at every hotel under our banner.”
HMH – Hospitality Management Holdings has experienced tremendous growth since its inception in 2003 and has emerged as a key player in the Middle East hospitality sector. At the core of this rapid growth was an ambitious and winning strategy crafted around novel brands and products offering an alcohol-free safe environment, savvy marketing, cutting-edge technology and highly focused expansion plan.
Michel said, “Over the years we have established a solid reputation.Our primary objective today is to consolidate our business while continuing our strong development in the Middle East, Africa and Asia where we see enormous potential for growth. We are thrilled to debut in new destinations such as Iraq with a beautiful property like Coral Boutique Hotel Baghdad.All brands under HMH are uniquely positioned to compete in an evolving business environment where online and offline commerce is increasingly overlapping with new modes of driving business such as mobile bookings.”
The highlights of the show for the group included several major announcementsincluding The Ajman Palace Dubai, the first major deluxe hotel development in Ajman for more than a decade,as well three other properties in UAE and Oman.
Michel said, “Our upcoming properties are absolutely stunning in terms of product and design and would greatly add to our brand appeal.As an industry we are extremely confident of a robust future and Arabian Travel Market is a brilliant platform in terms of development, exposure, networking and securing new business.”