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Dubai Resurgence as Regional and Global Hub Pays Dividends for Coral Oriental

coral oriental

The boom in visitor numbers for Dubai during the first nine months of 2011 has boosted occupancies for hotels across all sectors, according to Tony Homsi, General Manager of the Coral Oriental Hotel in the city.

“According to the latest figures from the Dubai Department of Tourism & Commerce Marketing (DTCM), the city played host to 6.64 million guests between January and September this year, an 11 per cent increase compared to the same period in 2010,” he said.

“Even more important, we have seen a 26 per cent jump in guest nights as the average length of stay increased by 14 per cent, attributed in part to the events of the Arab Spring which has seen the diversion of regional and even international visitors who prefer to come to Dubai rather than other cities in the Middle East.”

This surge in business has benefitted not only the luxury hotels for which Dubai is renowned, but also the growing number of mid-market properties that have created a new market for visitors who previously would have found the emirate an expensive option.
“While we have always enjoyed a good mix of business and leisure visitors, this year has been exceptional, with both families and groups from the region and overseas as well as a jump in corporate traffic,” added Mr Homsi.

Increased competition has resulted in pressure on rates between more than 570 hotels, and 73,500 hotel rooms and apartments, the latter figure up seven per cent compared to last year, and he cautioned that prices would have to rise to sustain business in future.

“The hotel sector has witnessed a rebound and demand is high, but the fight for business has been exposed in our average rate, and our aim for 2012 is to push this figure higher to reflect the quality facilities and standards of service that guests can expect at the Coral Oriental,” said Mr Homsi.

Located in Deira just 10 minutes’ from Dubai International Airport, the hotel offers 95 rooms and suites, Mediterranean restaurant and café, business centre and boutique conference room, valet parking and wi-fi, plus a free shuttle to nearby beach facilities.

For media contact:

Hina Bakht
Vice President
MPJ (Marketing Pro-Junction)
Mob: +971 50 6975146